Why I changed my method from Find, Build, Rank, Rent to FBR|R
Pay per lead changed what the last two steps meant. Here's why Rank became Referrals, Rent became Revenue, and Build became Build or Buy.
Method
DataStudio vs Agent X: one month of rankings, side by side
I built 500 sites with two tools in the same month and tracked every keyword to page one. Studio wins four of five measurements; the fifth is a tie.
AI & SEOGoogle's SEO Guidance vs My Actual Rankings. Who Wins?
Google publishes plenty of SEO guidance and also owns the rankings. Here's where I follow its docs, where I don't, and why my own results get the deciding vote.
SEO processFour keyword rules I had to learn the hard way
Four keyword judgment calls that cost me money first: zero-volume keywords that pay, why "near me" is wasted, finding versus inventing, and customer language.
BuildingWebsites are articles now.
A complete lead-gen site now costs about what a single article used to. That changes how you build, and how loosely you should hold each one.
AI & SEOAI didn't kill SEO. It killed lazy SEO.
Did AI kill SEO? I build AI SEO software for a living. Here's what actually died, what didn't, and what to do about it.
BuildingI've shipped twelve apps and I don't write code
Twelve live apps, zero lines of code written by me. What AI coding actually replaces, what it doesn't, and what shipping twelve of them taught me.
SEO processYour competitors already did your keyword research. Use it.
Stop brainstorming keywords. The sites ranking above you already proved what works. Here's the reverse-engineering process I've used since 2014.
Straight talkBefore you take SEO advice, check if the person still ships
SEO advice is a flood. One filter cuts through it: does the person giving it still do the work? Here's how to tell, and how to run the filter on me.
Lead genHow do I get more leads?
Leads come from traffic times conversion. How to find which one is broken, and the order to fix it.
ControversialRank fast in big cities and brutal niches
Every big city has a chink in the armor. My three phase process for finding EMD opportunities that can rank and make money.
ControversialEMDs: the most misunderstood weapon in SEO
Exact match domains still rank. Anchor text, not the domain, is what gets them in trouble.
ControversialStop targeting "near me" keywords
"Near me" is a location signal, not a keyword. Use your title tag for buyer intent words instead.
ControversialCan you succeed at Rank and Rent without a Google Business Profile?
You do not need GMB to win at rank and rent, and you should not start with it.