Herc Magnus. Edmonton, Alberta.

I teach organic-only lead generation with AI and SEO, build the software that runs it, and never put the guitar down.

I'm Herc Magnus. I teach people how to rank websites with AI and SEO and turn those rankings into income, using two models: renting the sites to local businesses, and selling the leads they produce. No Google Business Profile required. I run the free AI SEO | Rank & Rent Lead Gen community on Skool and teach live webinars twice a month. I also founded Xagio Inc., an AI SaaS company that builds the software to automate what I teach. Before any of that I spent ten years as lead guitarist and singer in a rock band.

See what I do ↓

Educator. AI SaaS Founder. Speaker. Musician.

Herc Magnus / Edmonton, Alberta

The short version

Before any of this I spent ten years in Hollywood Assassyn, an original Edmonton rock band. Different stage, same job: figure out what works and do it louder than everyone else.

When the band wound down I went into digital marketing and started ranking sites for local businesses. In 2014 I built my first SEO tool because I was tired of juggling spreadsheets to plan client sites. That tool became Xagio, the core product of Xagio Inc., the company I founded to build software for the methods I teach. The team has been with me for over eleven years.

I also teach. Twice a month I run live webinars where I rank websites with AI and SEO and turn them into income, start to finish. The biggest one had 700 people watching live.

Through Xagio Inc. I've shipped eleven more apps on top of Xagio: call tracking, keyword analysis, PBN domain vetting, landing page testing, link tracking, image generation, client communication, a marketplace for people who build apps, and one that has nothing to do with marketing at all. Every one started as a wall I hit in my own work.

For the record: at 25 I rode a bicycle from Edmonton to Tampa Bay. I've learned the hard way that trust is earned, not assumed, and I hold people to their word because I hold myself to mine. And I'm a husband and a dad first, which is why everything above happens between school runs.

What I teach

I teach organic-only lead generation: ranking websites with AI and SEO and turning the rankings into income without a Google Business Profile. There are two ways to get paid. Rank and rent means renting the ranked site to a local business for a monthly fee. Pay per lead means selling each call or lead the site produces. I've run this for over a decade.

The method underneath both: find what Google already rewards, build for it, and use AI for the heavy lifting. I teach it as a framework called FBR|R: Find, Build/Buy, Referrals | Revenue.

Twice a month I run webinars where you watch me do the actual work: pick the niche, check the competition, build the site, rank it, and get it earning. No theory slides. The biggest live session so far had 700 people on it.

The teaching happens inside my free Skool community, AI SEO | Rank & Rent Lead Gen. Over 6,300 members, free to join, no credit card, no course pitch at the door. Join, watch a build, ask me questions, and decide for yourself if this guy knows what he's doing.

If you want to see how far back this goes, the guide I wrote in 2015 is on this site in full, free and unedited. The tools in it are long dead. The method is the one I still teach today.

Join the Free Community

6,300+ members. Live webinars twice a month. Free.

Act I: The Work

Products I've built

Everything below is built and owned by Xagio Inc., the company I founded. None of these started as a business plan. Every one started as a wall I hit in my own work, and I didn't like any of the existing answers. So I built mine.

The entire SEO workflow in one platform. It starts with your competitors' keywords, because Google already validated those, then builds and optimizes the site around what's proven to rank.

xagio.com

Call tracking for lead gen sites. You can't rent an asset if you can't prove the phone rings. RingRobin tracks every call, form, and text so the value is on paper, not in your pitch.

ringrobin.net

Before you build anything, find out if you can win. KillerEMD scores the actual top 10 for your keyword and tells you exactly how beatable they are.

killeremd.com

Good metrics don't mean Google trusts a domain. KillerPBN scans DropCatch and auction domains and runs my own vetting process for the one thing that matters: Google brand health. It cuts through the noise to surface domains Google actually loves, cheap to grab on a backorder or a small auction bid.

Local business sites convert with real trust signals, not stock photos of smiling models. TMM generates realistic, industry-specific images that make a site look like the business it represents.

trustmademedia.com

The hub where vibe coders list, prove, and sell their apps. Verified ownership, real traffic data, actual buyers. I built a lot of apps; this is where they get seen.

vibestrapped.com

Client communication for agencies without the Slack chaos. Dedicated spaces per client, clean messaging, proper permissions. Built for how agencies actually work.

talkwith.team

A/B test landing pages on traffic you've already won. Build a variant in a minute, route by URL, and let the call data pick the winner instead of your gut.

sitepane.com

Don't build links and hope. LinkSheets overlays your link dates onto your rank tracking so you can see which links actually moved the needle.

linksheets.net

The one with no marketing angle at all. A private AI space that helps couples find the words during conflict. Built it because I wanted it to exist.

haaven.app

I use all of these in my own work, daily. That's the whole quality bar: if it doesn't survive my own projects, it doesn't ship.

Speaking

The first time I ever spoke at a conference, the audience voted me their most valued speaker. That was my debut at SEO Spring Training, and I’ve been back since because I do the one thing most speakers won’t: I demo live instead of running theory slides.

In Phoenix I launched Agent X, our autonomous SEO feature, live on stage, with a hard deadline and no safety net. It shipped, it worked, and the room watched it happen in real time.

If you run an event and want a speaker who shows the actual work, not a deck, let’s talk.

Ask Herc →

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Act II: Off the Clock

Hollywood Assassyn / the band

Music

The guitar in the headline isn't a prop. Before digital marketing I spent a decade in Hollywood Assassyn, an original Edmonton rock band. I still play multiple instruments and I still write.

The band taught me everything I use now: show up, do the reps, perform when it counts, and never bore the audience. The only difference is the room got bigger and nobody throws beer.

This is the part of my life that doesn't have a conversion goal. It's here because it's me.

Listen to Hollywood Assassyn →

Things I think

I write when I have something worth writing down, not because a content calendar told me to.

From the blog

June 11, 2026

Now you know who I am

If the work side of this page is why you came, the free community is where it all gets taught: live builds, live webinars, real questions answered. Join, look around, and make up your own mind.