Herc Magnus: I teach organic-only lead generation with AI and SEO
Herc Magnus, speaker Herc Magnus on stage with Hollywood Assassyn
From Rock Stage
To Speaking Stage

I teach organic-only lead generation with AI and SEO, build the software that runs it, and never put the guitar down.

EducatorAI SaaS FounderSpeakerMusicianEducator
See what I do ↓
Turn on the amps
Scroll
The short version

Different stage.
Same job.

01 / 10
2002
Edmonton to Tampa Bay

At 25 I rode a bicycle from Edmonton to Tampa Bay.

That ride is what led me to music.

2004
Hollywood Assassyn

An original Edmonton rock band. Lead guitar and vocals.

Ten years on stage. Different stage, same job: figure out what works and do it louder than everyone else.

Simple Stupid
Hollywood Assassyn, 2010
2014
Project Supremacy, now Xagio

I was tired of juggling spreadsheets to plan client sites, so I built my own SEO tool.

Project Supremacy became Xagio, the core product of Xagio Inc.

→
2017
Married Tenille

The best decision I ever made.

Everything else on this page happens around her.

2018
King, my son, was born

Dad, for the first time.

Husband and dad first. Everything else happens between school runs.

2023
Goldie, my daughter, was born

Two kids, one rule: family comes first.

2024
The year of vibe coded apps

I shipped apps without writing code.

Every one started as a wall I hit in my own work.

2024
CIO Review, Canada Special

Xagio won Canada’s Top Cloud Solutions Provider award.

And I made the cover of CIO Review’s July 2024 Canada Special Cloud Edition for it.

2025
Skool | AI SEO

I launched the free AI SEO community on Skool.

Live builds, live webinars twice a month, real questions answered.

AI SEO | Rank & Rent Lead Gen on Skool
2026
Xagio One & Player One

Xagio One, and a partnership with Player One.

One platform for search and AI visibility, working alongside an AI team that remembers your business.

+
What I teach

Then build it. Then rank it. Then get calls. Then get paid.

Organic-only lead generation: ranking websites with AI and SEO and turning the rankings into income, without a Google Business Profile. I've run this for over a decade.

MODEL 01Rank and rentRent the ranked site to a local business for a monthly fee.
MODEL 02Pay per leadSell each call or lead the site produces.

Find what Google already rewards, build for it, and use AI for the heavy lifting. I teach it as a framework called FBR|R: Find, Build/Buy, Referrals | Revenue. The guide I wrote in 2015 is on this site in full, free and unedited.

Join the Free Community →
6,300+ members. Live webinars twice a month. Free, no credit card.
Act I: The Work

The
Setlist

Everything below is built and owned by Xagio Inc., the company I founded. None of these started as a business plan. Every one started as a wall I hit in my own work, and I didn't like any of the existing answers. So I built mine.

    I use all of these in my own work, daily. That's the whole quality bar: if it doesn't survive my own projects, it doesn't ship.

    Herc Magnus
    Move the light
    Speaking
    Voted most valued speaker at my first conference.

    That was my debut at SEO Spring Training, and I've been back since because I do the one thing most speakers won't: I demo live instead of running theory slides.

    In Phoenix I launched Agent X, our autonomous SEO feature, live on stage, with a hard deadline and no safety net. It shipped, it worked, and the room watched it happen in real time.

    If you run an event and want a speaker who shows the actual work, not a deck, let's talk.

    Ask Herc →
    Get my updates

    Email gets it first.

    New software, live webinars, and the things I only share with my list go out by email first. Start with one email address: if you're already on, you'll see exactly where; if you're not, you're one click from in.

    Check & subscribe in one step

    Enter one email and see instantly which of my lists you're on. Not on one you want? Subscribe or resubscribe right there. No login, no hoops, no guessing.

    Check your subscription →
    Act II: Off the Clock

    The guitar
    isn't a prop.

    Before digital marketing I spent a decade in Hollywood Assassyn, an original Edmonton rock band. I still play multiple instruments and I still write.

    The band taught me everything I use now: show up, do the reps, perform when it counts, and never bore the audience. The only difference is the room got bigger and nobody throws beer.

    This is the part of my life that doesn't have a conversion goal. It's here because it's me.

    Then drag across the strings. Standard tuning, E to E.
    Listen to Hollywood Assassyn →
    Things I think

    Liner notes

    I write when I have something worth writing down, not because a content calendar told me to.

    June 11, 2026

    AI didn't kill SEO. It killed lazy SEO.

    Read →     June 11, 2026

    I've shipped twelve apps and I don't write code

    Read →     June 11, 2026

    Your competitors already did your keyword research. Use it.

    Read →

    Read the blog →

    Encore

    Now you know
    who I am.

    If the work side of this page is why you came, the free community is where it all gets taught: live builds, live webinars, real questions answered. Join, look around, and make up your own mind.

    Join the Free Community → 6,300+ members. Free to join, no credit card, no course pitch at the door.