I'm Herc Magnus. I teach organic-only lead generation using the rank and rent and pay per lead models. I run the free AI SEO | Rank & Rent Lead Gen community on Skool, teach live webinars twice a month, and founded Xagio Inc., an AI SaaS company that builds automation for the methods I teach.
This page is the proof: where I teach, where I've spoken, and what the method has produced, with screenshots you can check.
Where I teach
- AI SEO | Rank & Rent Lead Gen on Skool: 6,365 members as of October 9, 2026. Free to join.
- Live webinars twice a month. I build, rank and monetize sites live, start to finish. The biggest live session had 700 people on it.
- Rank and Rent Club, the training program I founded in 2020, which has evolved into the Skool community.
- AI SEO | Digital Lead Assets, my paid community, with the full training and software.
Recent live sessions
- June 23, 2026: I Think I Cracked AI Overviews For Lead Gen Sites! (443 registered)
- July 16, 2026: Watch Me Live Build a PPL Site That Lands AI Overviews Too! (433 registered)
- August 27, 2026: Celebrating 5,000 Members! I built a lead site live and gave it away to an attendee.
Replays are on the live sessions page.
Speaking
The first time I spoke at a conference, the audience voted me their most valued speaker. That was my debut at SEO Spring Training, and I've been back since.
At SEO Spring Training 2025 in Chandler, Arizona, I launched Agent X, Xagio's autonomous SEO feature, live on stage. My session is in the event's 2025 conference videos.
I demo live instead of running theory slides. If you run an event, ask me here.
Results
$311 from one call, under 48 hours after launch. I built a water damage site live on the August 27 webinar, with the niche picked by the audience. It was deployed the next day, and on August 30 a single call paid $311 through a pay per lead network. I gave the site to an attendee, so the $311 went to them. It reached #1 on September 10.
$1,024.23 in pay per lead revenue across roofing, water damage, tree services and plumbing, from small organic sites.
Members getting paid per lead. Berta got her first pay per lead payment, $53.56, and was paid again four days later. Derick's second pay per lead site took its first converted call.
Rankings that hold. I built PoolResurfacingPhoenix.com over 15 years ago, and it still ranks. You can check the live rank tracker.
What I teach
- The method: Digital Lead Assets, built with FBR|R (Find, Build/Buy, Referrals | Revenue), paid through Direct to Buyer or Pay per Lead.
- Keyword Cloud Optimization: how one page ranks for a whole group of keywords.
- The Magnus Outreach Method: how I get local clients with a free report.
- My 2015 rank and rent guide, republished in full.